About | The AI-Forward Music Label

About Zero Shift RecordsZero Shift Records is the AI-powered, forward-thinking music label founded in Seattle by Mark Bold, a tech executive, attorney, and lifelong vinyl collector. We exist at the intersection of generative AI and human artistry, building a modern record company for the next era of music.What we believe

AI is the most important new instrument in modern music

Artists come first - always

Quality and taste are non-negotiable

Masters belong to the artist

Technology accelerates creativity, it does not replace it

Headquartered in Seattle, Washington, the city where technology and culture have always collided.